We Have BIG News

📣

We Have BIG News 📣

A young woman with curly hair holds a Gen7 Cash Rewards card up to her face, covering her mouth, and looks to her right, against a bright yellow background.

No Gimmicks

Only Rewards

Welcome to Your Next Generation of Loyalty!

Earn Rewards that Spend like Cash

Solid yellow background
Black background with gold and white logo featuring a stylized letter '7' inside a circle and the words 'CASH REWARDS' on the side.

Use your Cash Rewards Card when you make a purchase at ever Gen7 station

Sign In
Register
Reset Password

Please note, if you have not logged into your account since the loyalty upgrade, before you log in, you must reset your password which can be done here

How it Works

Icons representing a gas pump with a fuel nozzle, with the 7 from Gen7 above.

Get your Cash Rewards card at any Gen7 station, and start earning rewards right away

Pick Up

A computer monitor displaying a web page with a cursor clicking a button.

Register your Cash Rewards card online or on the Gen7 app to start redeeming your rewards

Register

Hand placing a card into a card reader.

Now that you’re registered, simply swipe your card at any Gen7 station and earn rewards that spend like cash!

Swipe

More Ways Gen7 is Making Life Easier for You

Promotional flyer for early bird special with a cartoon red bird holding a Gen7 Cash Rewards card, offering 4 cents off per liter on all fuel grades and 4% off on in-store convenience, available daily from 8 AM to 11 AM.
Promotion poster for the Gen7 Cash Rewards program, encouraging users to register and swipe to earn. Highlights double rewards on Tuesdays with large, bold text and a swipe card graphic.
A promotional advertisement showing a 5% cash back reward when purchasing from the Gen7 Bistro, featuring a large yellow and orange sun graphic with '5%' inside, a Gen7 Cash Rewards card.

* Only available at participating Gen7 stations