Terms & Conditions
The Gen7 Cash Rewards Program is a loyalty reward program that is operated by Gen7 Fuel and our loyalty program provider, Ackroo Inc. The loyalty program operates only through participating Gen7 Fuel service stations. In using Gen7 Cash Rewards card, you are agreeing to the Terms and Conditions of the Gen7 Cash Rewards Program.
How to Register in the Program
You can get Gen7 Cash Rewards card at any participating Gen7 Fuel station by requesting one from our station personnel. The Card may only be used once the attendant at the station activates it by electronically “reading” it into the Gen7 Fuel point of sale computer, which will occur at the same time the card recipient makes their first purchase. Once activated, Gen7 Cash Rewards will begin to accrue to that specific card. However, a cardholder will not be able to redeem Gen7 Cash Rewards until the cardholder registers the card online.
The Gen7 Cash Rewards Card is not a credit card or debit card but merely a Gen7 Cash Rewards accumulation card. The Gen7 Cash Rewards Card is the property of Gen7 Fuel and it may be revoked at any time by Gen7 Fuel in its sole discretion. Gen7 Fuel reserves the right to cancel the card of any member (revoking all accumulated cash rewards) should a participant not follow/or abuses the Program and/or its Terms and Conditions.
Only individuals may become participants of the program (therefore corporations, businesses, or partnerships cannot become a Participant nor anyone other than an individual). It will be at the sole discretion of Gen7 Fuel if anyone other than an individual can obtain an account as a “registered entity” (i.e., a business, partnership or corporation). Participants are responsible for notifying Gen7 Fuel of any changes in their member profile information such as mailing address, telephone numbers and e-mail address. Any failure to notify Gen7 Fuel of any such changes shall be held at the responsibility of the Participant. Gen7 Fuel shall not be held liable for misdirected communication such as mail, telephone or email communications, or any consequences resulting from a Participant not updating their contact information.
Collecting Gen7 Cash Rewards
Once a Card is activated, each time an eligible purchase at a participating location is made, the Participant will earn Gen7 Cash Rewards according to the Gen7 Cash Rewards schedule contained in these Terms and Conditions and at the rate posted on the Gen7 Fuel website. Only one Gen7 Cash Rewards account number is issued per customer and only one Gen7 Cash Rewards Card is permitted per customer. Please note that anyone may use a Participant’s primary card, and in so doing all Gen7 Cash Rewards accrued through any such usage will accrue in the name of the Participant associated with the card number being used.
Customers are required to present their Gen7 Cash Rewards card before the final transaction payment is taken by the store clerk. If a participant does not present their card at the time of purchase, no retroactive accumulation of Gen7 Cash Rewards will occur. Thus, the only opportunity to collect Gen7 Cash Rewards is at the time of an actual purchase in coordination with Participant presenting their card.
Gen7 Cash Rewards will be awarded in accordance with the Reward Schedule posted on the Gen7 Cash Rewards website (gen7cashrewards.com). In the case of any difference between the set reward schedule posted on the Gen7 Cash Rewards website and reward schedules published elsewhere, the reward schedule posted on the Gen7 Cash Rewards website shall be taken as accurate. In the case of purchased merchandise or services other than gasoline or diesel fuel, Gen7 Cash Rewards will be awarded before any taxes, Gen7 Cash Rewards will be awarded on the gross pre-tax price of an item after any discounts. In the case of special offers that award additional Gen7 Cash Rewards based on a multiplier of the base reward schedule, selected in-store merchandise and/or services already subject to earn Additional Gen7 Cash Rewards may or may not be excluded from any additional offers.
Gen7 Cash Rewards will not be issued on the purchase of the following items/services: gift cards, prepaid long distance cards, prepaid cellular phone cards, lottery tickets (except where special offers apply), items excluded by law and other items specified as exclusions from time to time.
Gen7 Cash Rewards issued on a transaction will be shown on the cash register receipt issued at the time of purchase. In the event of communication loss with the server that records the accrual of Gen7 Cash Rewards, a customer will be awarded automatically when the system regains communication with the server and the new balance will be printed on the next customer receipt).
A Participant’s Gen7 Cash Rewards account will also be accessible online from the car holder portal by visiting my.ackroo.com which a Participant is able to access by using the Participant’s own unique password. In the event of a discrepancy between the Gen7 Cash Rewards issuance and/or balance on a receipt and/or those posted online and/or as contained in Ackroo Inc.’s internal database, the information appearing in Ackroo Inc.’s database will be taken as accurate. The information appearing online is initially generated from point of sale computer transactions as they occur at Gen7 Fuel stations and for this reason the information appearing online may not accurately reflect data contained on Ackroo’s internal database.
If a Gen7 Cash Rewards program participant has an issue or feels there is a discrepancy with the value of Gen7 Cash Rewards earned on a particular transaction, the participant has 30 days from the date of the transaction on their receipt to contact Ackroo Inc. and report on the matter; after 30 days from the date of a respective transaction, any respective amount of Gen7 Cash Rewards appearing in relation to that transaction in Ackroo Inc.’s database that has not been questioned by a program participant will be deemed not to be contested and no adjustments will be made. If it’s discovered that Gen7 Cash Rewards were not properly issued or redeemed, Gen7 Fuel, in its sole discretion reserves the right to make any adjustments the Gen7 Cash Rewards to correct any discrepancies.
When a participant makes a return and/or exchange, the Gen7 Cash Rewards will be deducted from the participant’s account. The amount of rewards deducted will equal the amount of Gen7 Cash Rewards issued for the returned item or service. If the return and/or exchange relates to an item/service acquired through the redemption of Gen7 Cash Rewards, all redeemed Gen7 Cash Rewards will be returned in their format.
If there is no activity on a participants account for 12 consecutive calendar months, Gen7 Fuel reserves the right to terminate the account and no credit of any kind will be given to the participant. The accumulation of Gen7 Cash Rewards does not entitle the participant to any financial stake hold as Gen7 Cash Rewards remain the property of Gen7 Fuel in perpetuity.
Gen7 Fuel may from time to time offer extra Gen7 Cash Rewards on selected in-store merchandise and/or services. In these cases the amount of extra Gen7 Cash Rewards advertised in-store will be awarded in addition to the base amount awarded pursuant to rewards schedule posted on the Gen7 Cash Rewards website (in the case of any difference between the rewards schedule posted on the Gen7 Cash Rewards website and reward schedules posted elsewhere, the Gen7 Cash Rewards website shall be taken as accurate). Items which are made eligible for earning extra Gen7 Cash Rewards pursuant to the rewards schedule are subject to a limited purchase of one item per visit/transaction unless otherwise stated.
How to Redeem Gen7 Cash Rewards
Gen7 Cash Rewards are redeemable, pursuant to the terms contained in these Terms and Conditions, at the rate of 1 ¢ per Gen7 Cash Rewards reward (for example, 10 ¢ of Gen7 Cash Rewards has a redeemable value of 10 ¢ towards eligible products).
As per applicable tax legislation, GST, PST, HST and any other taxes are calculated and payable by the Participant on the full amount of the purchase price before any reduction for redeemed rewards.
In order to redeem, Gen7 Cash Rewards, the card must be registered. Additionally, to redeem Gen7 Cash Rewards reward, a Participant must present their registered card at the time of redemption. At that time, the Participant’s Gen7 Cash Rewards balance will be reduced by the amount of Gen7 Cash Rewards redeemed. Gen7 Cash Rewards can be redeemed in any amount, granted the required amount of Gen7 Cash Rewards exists in the Participant’s account prior to a purchase/redemption taking place. Gen7 Cash Rewards can only be redeemed by the Participant who is the registered Participant of the account holding the Gen7 Cash Rewards card. Gen7 Fuel will not be held liable for any unauthorized purchases/redemptions made by anyone other than the registered Participant. Redemption of Gen7 Cash Rewards can only take place if the Gen7 Cash Rewards server (operated by Ackroo Loyalty Inc.) is fully operational and the Participant has an account which is in good standings with the program.
Gen7 Fuel may add or delete products and services eligible for Gen7 Cash Rewards redemption at any time without notice. In addition, Gen7 Fuel may substitute products and services eligible for redemption with those of equal or greater value at its discretion.
Gen7 Cash Rewards have no value except as applied towards the purchase of goods and services offered for sale at participating Gen7 Fuel locations. Nor are they exchangeable for cash and cannot be used to make card payment. Gen7 Cash Rewards cannot be sold or purchased and are void if sold for cash or any other consideration.
By redeeming their Gen7 Cash Rewards, the Participant shall at that time be deemed to have automatically released Gen7 Fuel from any and all liabilities and/or claims regarding the redemption and the use of the reward and any loss or damage caused by goods and services supplied as a reward.
General Terms & Conditions
The Gen7 Cash Rewards program will terminate at 23:59:59 (local time) on December 31, 2025 (the “Termination Date”) and all Gen7 Cash Rewards will expire at 23:59:59 (local time) on March 31, 2026 if not redeemed prior to that time. Gen7 Fuel at its sole discretion reserves the right to extend the program beyond the Termination Date, or terminate the program at any time prior to the Termination Date, by posting a revised set of Terms and Conditions on its website, and once posted the revised “Termination Date” as contained in the posted new set of Terms and Conditions shall immediately apply. Gen7 Fuel may make changes to these Terms and Conditions, the Gen7 Cash Rewards program or any program procedures at any time by posting a revised Gen7 Cash Rewards program Terms and Conditions on its website, and once posted the revised set of Terms and Conditions shall immediately apply.
In case of a lost or stolen Gen7 Cash Rewards card, a new card will be provided to the participant upon request at any participating Gen7 Fuel station. Any accumulated/unredeemed Gen7 Cash Rewards balance relating to the old card can be transferred to the new card when a participant registers their new card. The balance of Gen7 Cash Rewards can only be transferred if the old card was registered and Gen7 Fuel and Ackroo Inc. can verify the authenticity/identity of the old card participant. A lost or stolen card that is reported will be deactivated once a participant registers a new card and transfers there Gen7 Cash Rewards balance from their old account to their new account number. Gen7 Fuel assumes no liability for Gen7 Cash Rewards that are redeemed by any person(s) prior to a customer registering a replacement card by visiting gen7cashrewards.com or my.ackroo.com (If any Gen7 Cash Rewards are redeemed prior to such notification, any unauthorized redeemed Gen7 Cash Rewards will not be reinstated to the participant’s new card.
If circumstances beyond Gen7 Fuel or Ackroo Inc.’s control affect Gen7 Fuel’s or Ackroo Inc.’s ability to operate the Gen7 Cash Rewards program, the program may be suspended or terminated without notice, and Gen7 Fuel may restrict or alter any aspect of the Gen7 Fuel Cash Rewards program without notice at any time at its sole unfettered discretion. In the event any of the foregoing occurs Gen7 Fuel and Ackroo Inc. will have no liability whatsoever to any Gen7 Cash Rewards program participant as a result thereof. Gen7 Fuel and Ackroo Inc. shall be automatically released from all claims by program participants in respect of any participant’s suspension, termination, or any forfeiture of Gen7 Fuel Cash Rewards, or in respect of any modification, suspension or termination of the program.
Gen7 Fuel is not responsible for any errors or omissions of any kind, whether in these Terms and Conditions or as the result of any mechanical or technological failure or whether as the result of any human error whether by Gen7 Fuel, its employees or licenses, Ackroo Inc., its employees or by any other person.
Gen7 Fuel at any time may make enhancements or changes to the Gen7 Cash Rewards program. Any revisions to these Terms and Conditions will be posted to the Cash Rewards website and will then serve as an official amendment once posted.
Failure to comply with any of the Terms and Conditions laid out or any violation, fraud, theft or abuse of the Gen7 Cash Rewards program in any way may result in forfeiture of all Gen7 Cash Rewards and possible suspension and/or cancellation a participant’s Gen7 Cash Rewards account without compensation, all the foregoing is at the sole discretion of Gen7 Fuel and all without notice to the participant/registered cardholder.
Most of the information provided by participants through the online registration form will constitute personal information, as that term is defined under the Personal Information and Protection of Electronic Documents Act (“PIPEDA”). Examples include, your name, gender, postal address and email address. While Gen 7 Fuel and Ackroo Inc. are collecting such personal information for purposes of administering the Gen 7 Cash Rewards program, this information may also be used by Gen 7 Fuel for marketing purposes or to notify participants of special promotional offers unless you choose to opt out of receiving promotional material.
Participants in the Gen 7 Cash Rewards Program can choose not to opt in to Gen 7 Fuel’s marketing database or to be contacted for promotional reasons by selecting the appropriate response during the online registration process. Any online registration received without the exclusion check-off boxes checked off, will be deemed to have consented to the use of their personal information for the purposes described above. Gen 7 Fuel assumes no responsibility or liability in the event that a participant’s personal information is accessed unlawfully/without authorization by a third party due to the participant not taking the necessary steps to ensure their information is secure (i.e., a lost or stolen password, dissemination of a password in a public sphere etc.)